At Nexus Aesthetics, we’ve always believed in providing top-tier treatments that not only enhance your appearance but boost your confidence. It seems we’re not the only ones who think so. In fact, the growing trend of men openly sharing their aesthetic journeys on social media is becoming a movement, and Nexus Aesthetics is thrilled to be a part of it!
On November 3, 2022, Straits Times featured a fascinating article about this shift in attitudes towards cosmetic procedures. Men, especially those who are active on social media, are no longer keeping their aesthetic treatments a secret. From Botox to Rejuran, they’re embracing these procedures as a way to maintain their youthful, refreshed looks. Take, for example, make-up artist John Lee, who regularly visits Nexus Aesthetics for his treatments and proudly shares his experiences on his Instagram account @johnleethevoice.
In the Straits Times article, John shared how he recently had his forehead treated with an anti-ageing injectable. The procedure wasn’t a secret and right after, he posted a video of the treatment to his followers. And he’s not alone! Celebrity figures like Marc Jacobs have also embraced the trend of sharing their own aesthetic journeys online. Marc, known for his unapologetic transparency, shared a photo of himself post-facelift on Instagram with the caption “#LiveLoveLift,” breaking the stigma surrounding plastic surgery.
The article highlights how the pandemic has made remote working more popular, allowing people to recover from treatments in the comfort of their homes, which has fueled this rise in male clientele at aesthetic clinics like ours. At Nexus Aesthetics, Dr. Samantha Tay has seen a noticeable increase in male patients, with men now making up 35% of her clients. And it’s not just for facials or lasers anymore. Men are turning to injectables like Botox and Rejuran, and they’re doing it confidently, without shame.
Dr. Tay explains that many men visit aesthetic clinics with the goal of looking like a younger, fitter version of themselves, rather than seeking “prettification.” They simply want to maintain their natural look, which resonates with the ethos we have at Nexus Aesthetics. Regardless if it’s addressing wrinkles, fine lines, or skin texture, we’re here to provide a tailored, professional approach that aligns with your personal goals.
But it’s not just the patients who are sharing their stories but influencers and celebrities have also become instrumental in making these procedures more acceptable. As the Straits Times article points out, some clinics, including Nexus Aesthetics, collaborate with social media influencers to reach a broader audience. We believe in the power of transparency and education, and through these partnerships, we help demystify aesthetic treatments.
However, while social media can be a great tool for educating potential patients, it’s essential to approach it with caution. As the article wisely points out, the rise of influencers promoting treatments can sometimes blur the lines between genuine advice and paid endorsements. At Nexus Aesthetics, we take a more responsible approach. We believe that great work speaks for itself, and our clients are our best advocates. We rely on word-of-mouth recommendations, and we’re committed to ensuring that all our treatments are performed to the highest standards of safety and professionalism.
So, regardless if you’re considering a treatment to refresh your appearance or maintain your youthful glow, Nexus Aesthetics is here to help. We’ve been part of this exciting shift towards openness and transparency, and we’re proud to see the positive impact it’s having on our male clients. Ready to experience your own transformation? Contact us today and let’s make your aesthetic goals a reality! Visit us at Nexus Aesthetics for a personalised consultation. We’re here to guide you through every step of your aesthetic journey and remember, no need to keep it a secret!